Sitefinity Insight Training

Progress's Sitefinity Insight is a unified marketing command center that enables businesses to drive growth by understanding and optimizing every customer's individual journey. This course is designed to develop the skills needed to deliver consistent, personalized customer experiences via the web and other digital channels using Sitefinity Insight. Make sure your team has the skills needed to set-up campaigns, track conversations, collect data, manage profiles and personas, score leads and optimize reporting using Sitefinity Insight Training.

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SKU: SF-INS

Dates offered

June 14th 2022 (1:00 pm to 5:00 pm EST)
April 12th 2022 (9:00 am to 1:00 pm EST)

Email addresses of attendees

$699.00

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Agenda:

Introduction to Sitefinity Insight
Planning and Set-Up
Connecting Data Sources (Salesforce, Dynamics, Eloqua, CSV)
User Management and access to Sitefinity Insight
Tracking a Site (Sitefinity and Non-Sitefinity)
Collecting Data (Legal Aspects and GDPR)
Visitor vs Contact vs Persona
How to set up Lead Scoring
How to define Conversions
How to define Touchpoints and link them to conversions
How to define Campaigns and associate them with conversions
How to create User Segments and link them to the personalization Engine
How to create A/B Testing in Sitefinity Insight