Sitefinity Workshop Insight Class
$9,999 USD
This is a 3-day private workshop offered either Online or Onsite. The date and time of delivery is discretionary to the hosting firm, and all time zones/locations are welcome.
Our unique Sitefinity Insight Workshop (geared towards Marketers) is a guide to unlocking the fullest potential of your firm's advertising strategy. Leveraging AI & Machine Learning algorithms, Insight empowers you to precisely target your marketing approach by combining standardized analytics with personalized customer insights. Your team will gain the necessary skills to retrieve & clean consumer engagement data, optimize reporting, and ultimately approach each visitor with a personal touch, equipping you to maximize the benefits of what Sitefinity Insight has to offer! This class is a highly technical and fully comprehensive workshop outlining the full extent of Insight's power, tailored to the hosting firm's particular goals & desires.
Prerequisites:
- Familiarity with Sitefinity's interface (preferred)
- Familiarity with database navigation (preferred)
In this workshop, we will be:
- Establishing your firm's goals & desires
- Setting up Insight for the firm's Site
- Linking Databases – Azure Data Factory & CSV format for Ingestion
- Managing User Access to Sitefinity Insight
- Tracking Site Engagement (Sitefinity & Non-Sitefinity)
- Collecting Data (Legal Aspects and GDPR)
- Understanding Best Practices in the Protection of your Consumers' Data
- Organizing Visitors v. Contacts v. Personas
- Tailoring Personas to the firm's discretion
- Tailoring Lead Scoring to the firm's discretion
- Defining Types of Conversions to estimate Consumer Outcomes
- Tailoring the Interpretation of Conversions to the firm's discretion
- Defining Touchpoints & Joining them with Conversions
- Tailoring Touchpoints to the firm's discretion
- Measuring Attributions to Discern the most effective advertising mediums
- Retrieving Insights regarding KPIs for strategic planning
- Creating User Segments and linking them to the Personalization Engine
- Utilizing Workato to customize workflow design & execution
- Tailoring Workato setup to the firm's discretion
- Utilizing A/B Testing within Sitefinity Insight
- Tailoring implementation of A/B Testing to the firm's discretion
* This workshop is for a specific organization with a maximum of 8 attendees, and each additional seat is $750. For onsite delivery, flight & accommodations will be added to the invoice.
** To inquire about a private class, please fill out the form below and we will reach out promptly
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