Sitefinity Insight for Marketers

Public Class: $699.00 USD per seat  | Private Class: $4,500 USD

This is a 1 day class from 9:00 am to 1:00 pm EST

Sitefinity Insight for Marketers is a unified marketing command center that enables businesses to drive growth by understanding and optimizing every customer’s individual journey. This course is designed to develop the skills needed to deliver consistent, personalized customer experiences via the web and other digital channels using Sitefinity Insight. Make sure your team has the skills needed to set-up personas, connect data sources, track conversations, measure attribution, manage profiles, score leads and optimize reporting using Sitefinity Insight Training.

Sitefinity Insight for Marketers is a unified marketing command center that enables businesses to drive growth by understanding and optimizing every customer’s individual journey. This course is designed to develop the skills needed to deliver consistent, personalized customer experiences via the web and other digital channels using Sitefinity Insight. Make sure your team has the skills needed to set-up personas, connect data sources, track conversations, measure attribution, manage profiles, score leads and optimize reporting using Sitefinity Insight Training.

Agenda:

• Introduction to Sitefinity Insight
• Planning and Set-Up
• Connecting Datasources – Azure Data Factory and CSV format for ingestion
• User Management and access to Sitefinity Insight
• Tracking a Site (Sitefinity and Non-Sitefinity)
• Collecting Data (Legal Aspects and GDPR)
• Visitor vs Contact vs Persona
• How to set up Lead Scoring
• How to define Conversions
• How to define Touchpoints and link them to conversions
• How to measure Attributions and get insights about KPIs for your business
• How to create User Segments and link them to the personalization Engine
• How to create A/B Testing in Sitefinity Insight

* Public classes require a minimum of 4 attendees to be registered otherwise it has the chance of being moved to the next occurrence of the class or cancelled. Notification will be sent a week before the class or as soon as we have 4 registered to confirm.

Next Available Public class is on August 5th 2024

** Private classes have a maximum of 10 attendees and you get to choose the date and time of delivery.  (US East and West coast, Europe and Far East friendly times)

*** To purchase the private class, please fill in the form below and we will be in touch ASAP

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