The Training Boss was elated to attend the inaugural Progress Sitefinity Global Partners Roundtable this week in beautiful Dublin, Ireland! We had the privilege of reconnecting with key partners and decades-long friends within the Sitefinity leadership team and peer network from every continent!

This wasn't just a product update session; it was a dynamic, collaborative meeting of minds. We dove deep into thought-provoking discussions, sharing perspectives on the real-world challenges our clients face and exploring how we, as partners, can leverage Sitefinity to deliver responsible, effective solutions. The energy was incredible – a clear, shared commitment to driving real business value through exceptional digital experiences.

 Our key takeaways:

• Cut Through the Martech Noise: It's no secret that the marketing technology landscape has become wildly competitive and crowded (think 14,000+ tools!). Finding and satisfying your clientele isn’t about slapping on all the fancy new toys you can – you lead with client obsession and needs-addressal vision. When you have a fine meal, you remember the service and the food, not the silverware!
• Business Problems First, Technology Second: A core belief at The Training Boss, echoed strongly at the Progress roundtable in Dublin, is that technology offered must serve to solve business problems, enable growth, and support people. “We need GenAI implementation,” “We need a headless CMS,” “We need separate MCP servers”… – yes to all, potentially. First, we sit and chat to understand the vision in longevity. We find how Sitefinity may serve as the most streamlined foundation for this, rather than adding complexity.
• Strategic Tech Application: Discussions emphasized consolidating tech stacks within Sitefinity to eliminate waste and focus investment. This strategic simplification enables the critical move from merely discussing personalization to effectively implementing it, while also preparing for the future shift towards AI-driven agents, leveraging Sitefinity's ongoing AI integration – a key interest for our Gen AI-focused team. Goodbye traditional apps, hello agents – let the app ask you how it may help!

We left Dublin inspired by the collaborative spirit and confidence in Progress Sitefinity's vision. We are excited to see the effects of the refreshing new messaging campaigns of Progress’ longtime client-first approach roll out soon! The focus on solving real-world business problems, simplifying the tech landscape for clients, and embracing the potential of AI aligns perfectly with our mission at The Training Boss.

We're more equipped than ever to help our clients harness the power of Sitefinity, combined with strategic Gen AI implementation – to not merely build websites, but to design holistic digital experiences that drive meaningful growth and offer creative autonomy in your business’ vision. The future is bright, and we're excited to build it together!

P.S. ¾ of the Proven Alliance squad was happy to meet up in person! You’re with us in spirit, Dean & Rusty!